Disclaimer: This work was for a comprehensive exam at USC Annenberg School for Journalism and Communication. In no way am I or this work affiliated with Ralph Lauren or Billie Eilish.
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Made together, to be worn forever
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Made together, to be worn forever
By: Ralph Lauren
March 26, 2025
Ralph Lauren prides itself on its dedication to creating products that are “Timeless By Design” – to quote our Global Citizenship & Sustainability (GC&S) strategy. For 58 years, we have created products that are designed to be worn, loved and passed on through generations.
Our newest online-exclusive collection, “Birds of a Feather” in collaboration with American singer-songwriter and nine-time Grammy winner, Billie Eilish, is a testament to our company’s three GC&S pillars: Create with Intent, Protect the Environment and Champion Better Lives.
Based on her “Birds of a Feather” music video, our collaborative collection comprises cargo shorts, thermal long sleeve shirts, a corduroy flat, three t-shirts designed by Billie and accessories. Two of three of the t-shirts within this collection are GRS-certified 100% Recycled Cotton, following our first ever 100% recycled cotton CLARUS polo that we unveiled as part of the 2024 Paris Olympics.
Additionally, the cargo shorts and thermal long sleeves shirts from this collection are Cradle to Cradle (C2C) Certified®, joining our iconic C2C Certified® Denim Flag Trucker Jacket and Flag Cashmere Sweater.
With every online order of items from “Birds of a Feather,” customers will receive a free Ralph Lauren Polo Bear tote bag made entirely from recycled materials.
This seamless collaboration with Billie Eilish, a vocal activist for environmental awareness, embodies the collection’s tagline – “made together, to be worn forever,” a play on Ralph Lauren’s Polo Western denim line from 1979 and its tagline – “made to be worn.”
To further embody the collection’s tagline, all items within “Birds of a Feather” are new additions to the Ralph Lauren Vintage Program, allowing customers to rent, repair and recirculate these products in the future.
Billie and Ralph Lauren worked tirelessly for months to intentionally craft sustainable items that encapsulate the timeless style and authenticity that both represent. The items in the “Birds of a Feather” collection are another step toward the company’s sustainability initiatives for a better future.